Social Media Management

Social Media Management

Social Media has come a long way and revolutionized consumer internet behavior and consumption for the last decade. The number of social media users has grown over 4 billion globally doubling over the last 6 years. Facebook , Instagram, Pinterest, Reddit, Linkedin , Twitter,Tik Tok are all platforms that have driven most of this change worldwide.

The way people use social media has changed a lot. It was originally created as a way for friends and family to communicate but it has become so much more than that. Today it is a medium through which we remain in touch and connect with friends and family. Share moments of joy, challenges, sadness and triumph. Brands saw a great opportunity as well and have jumped on the social media platform bandwagon using it to listen, have a conversation, engage, communicate and interact with consumers and customers.

So every brand needs to have a social media content strategy and structure creating of content . Brands need to create content that provide information, start a conversation, create curiosity and interest . Creating a non intrusive way of engaging the consumer and getting them to know more about your brand and the need or benefit you can address.