The Digital Platform is a critical element of a brand's digital marketing strategy. If you are a Services Business, Real Estate Company, eCommerce platform or even a Healthcare Provider, the first time a consumer connects or gets introduced to your brand is most likely online. This Consumer connect as part of their discovery process makes your web presence a very important digital asset. A well designed website that makes the browsing & search experience simple, finding and buying easy will always be more effective in converting customers efficiently.
However, today many brands spend a lot of money on digital marketing but pay little attention to design, UI, content and user experience aspects like category structure, product listing and the payment process which leads to low engagement and conversion of transacting customers or leads.
At Webbutterjam, User experience and engagement is very critical and forms an important step of our process before planning to execute any digital marketing. While we do not design websites ourselves, we work closely with the brand web designers and 3rd party design companies the brands have on board and guide them with relevant feedback, inputs and insights at every step of design. We also provide detailed product feedback for an existing website before we start any digital marketing campaign.
We use advanced techniques such as A/B Testing, Multivariate testing to ensure that the website is driving the maximum number of visitors to engage with the brand’s products and services. Ultimately, Conversion Rate Optimization helps us in getting the most out of the paid advertising, organic search and other campaigns which also helps the brand move towards the targeted success metric goals such as desired cost per acquisition. Conversion Rate optimization is a very data driven scientific process that over a period of time helps in finding the optimal experience that resonates with the customers thereby increasing ROI.
Web design and user experience aspects of the website require continuous improvement and is not a onetime exercise. At Webbutterjam, we provide constant feedback at every stage of web design the brand goes through thereby helping and maximizing the effectiveness of all digital marketing we do.Get in Touch