YouTube is India's leading online destination for entertainment and education. It has become a highly effective advertising platform to reach out to and target large audiences through online advertising.
YouTube, a Google company is also the world’s 2nd largest search engine. That shows the massive amount of users and engagement the platform has. YouTube offers advertisers many options of Display and Video Ads via TrueView In-stream, In-display and In-search advertising. For brands that have a new TV Commercial, It is a very effective platform to launch, sustain and create a multiplier effect for the brand campaign at a low cost per view.
Brands also have the option of creating channels and sharing video content and running promotions.