Social Media Advertising:
Social Media has been one of the key drivers of internet user and usage growth in India. With over 100Mn Indians actively socializing, connecting, networking and sharing their views, Social Media like Facebook, Twitter and LinkedIn have become exciting advertising platforms for brands.
Advantage of using social media ads is getting your content seen by a targeted set of users which included options such as age, location, interests, education, device and more.
Apart from the popular social media platforms such as Facebook, Twitter and LinkedIn, we also keep an eye out for other emerging platforms which might help the brand in realizing their business objectives.
Facebook offers many advertising options on its platform. Whether it is a Business Page or a Display Ad or several other ad formats offered. Each Ad format has its own benefit depending on what the brand objectives are.
Facebook offers many advertising options on its platform. Whether it is a Business Page or a Display Ad or serval other ad formats offered . Each Ad format has its own benefit depending on what the brand objectives are.
Twitter offers brands Ads which are paid for. Brands on Twitter can use such ads to extend the reach of the Tweets they post, promote a hash tag and acquire more followers for their brand.
Promoted Tweets enables Brand Tweets to reach feeds of more consumers on Twitter .Additionally, Twitter also has other promotional and advertising options for brands who want more visibility for their products or services they offer.
LinkedIn is a powerful platform for B2B brands to reach out to the decision making executives across major industries. Over a period of time, LinkedIn has become the platform of choice for professionals to reach out and network with different people. This provides an excellent opportunity for a brand to target relevant people through newsfeed ads, sponsored updates and more.