Paid Search Advertising

Search Advertising

Search Engine Marketing ( SEM ) / Pay Per Click ( PPC ) is a very important part of digital marketing. It is very crucial to building a relevant and contextual connect with prospective customers for all brands. Both in building awareness at various stages of the buying cycle as well as to influence intent of consumers in the final stages of purchase. Overall , a very powerful tool for every brand.

Search Engine Marketing / Pay Per Click ( PPC ) which includes Google Adwords, Bing and Facebook is growing rapidly and has become very competitive too. You need to continuously unlearn, relearn and explore new ways of leveraging consumer insights, analyzing data, technology and creativity to gain competitive advantage. Hence a well thought out paid search strategy is very important for an effective digital marketing campaign. Our expertise and experience in search engine marketing helps in developing and executing the right paid search strategy for Google Adwords, Bing, Facebook and other relevant pay per click platforms and ad formats.

We follow a structured analytical approach in developing a search marketing / PPC campaign. We diligently customize and refine various aspects, based on category or business of the brand, like Keyword Research, Ad Copy, Landing Pages, Bid Optimization and conduct ongoing A/B testing of various Ad Formats. Our key differentiation is : Our domain expertise and experience, Quality of optimization & analysis, detailed reporting on ongoing performance, and actionable recommendations. And we make this possible by working closely at every step in a transparent manner with the brands we work for.

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