Google Shopping Ads

Google Shopping Ads

Google has over the years revolutionized how we search, find , discover and buy on the internet. Google Shopping is all about Google's efforts of refining how consumers find and buy products .The Google Shopping Ads format is very useful for both the merchant and the buyer..

Google Shopping Ads is a highly-targeted ad format within Google Adwords that identifies transactional and purchase related queries. Google Shopping displays the item image, brand name, price, and promotional message on the search engine results pages. By presenting product information at the most relevant time in the customers' buying cycle, Google Shopping generates more efficient spends by targeting buyers at the final stage of the purchase cycle because of their ability to influence purchase.

Both big brands as well as small merchants have a lot to gain by listing their products in Google Shopping. The benefits include more relevant leads, consumers who have a higher probability to convert, higher CTR's for your ads and lots more.

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