Display Advertising

Display Advertising

Display Advertising plays an important role in any digital or internet marketing plan. We help develop campaigns for brands on the Google Display Network (GDN), YouTube, Bing and Facebook as part of managing your Paid Search Marketing / PPC campaigns. Display advertising offers targeted placements through websites and prominent digital publications that target prospects based on relevance and context. Display advertising is a great medium for generating trial, leads, promoting an offer and building brand awareness. We use a continuous analytics led approach to ensure the campaigns are optimized over a period of time.

We make use of Remarketing at part of our display advertising as it helps in reaching out to visitors who have already visited the website and have shown as interest in the product or services offered by the brand. This combined with contextual targeting; frequency capping and other technologies helps in converting visitors who otherwise would miss the final purchase despite showing interest.

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